Let us help you train, manage, and activate your marketing team with our Certified Marketing Manager program so you can grow confidently.
Build a solid marketing action plan and get everyone in your organization on the same page.
Build a solid marketing action plan and get everyone in your organization on the same page.
As a business owner, your plate is always full. It’s impossible to tackle everything on your own, and it’s necessary to delegate what you can. Most of the time marketing is one of those things that gets delegated. But too often, delegation becomes abdication—and this is the problem.
When you give up complete ownership of your marketing and hire other people to do the work, you limit your growth and your bottom line results.
When you hire outside marketing help, you’re renting an expert’s time. It’s temporary. No matter what you’re seeking help with—SEO, paid advertising, website optimization, full service, you name it—the engagement eventually comes to an end. Then, you’re sent right back to square one trying to do one of two things: figure it out on your own or hire marketing help externally temporarily once again.
There are parts of marketing that need to be internally owned and developed. When an outside consultant or advisor is your entire marketing department, you can only reach a certain level of growth. However, that’s not to say you don’t need to work with a marketing consultant. There’s a sweet spot where ‘owning’ and ‘renting’ work magically together, hand in hand.
You can really win when you marry an internal marketing hire with your marketing consultant. Here’s a picture of what that looks like:
The consultant creates the plan, runs the operations of the plan, completes the analysis of results, and keeps your team on track as you’re working towards your big goals.
This person will know the intricacies of the business and can be directed and trained by an outside resource—like a Duct Tape Marketing Consultant—to execute on this plan and craft messages that align with your strategy.
By hiring internally, you build a long-term asset for your business who already has a marketing strategy mapped out for them to follow by your marketing consultant.
But that still brings us back to one of the biggest blockers for small business owners—how do you find, hire, train, and manage the right internal marketing person? Well, we built the Certified Marketing Manager program to solve this exact problem for you.
One of the major reasons small business owners don’t hire internal marketers is because they don’t know how to train the right person, how to get someone up to speed successfully, or what they should even be working on and when.
With the Certified Marketing Manager Program, we take that burden right out of your hands. Our Duct Tape Marketing Consultant will do the training and leveling up of your in-house marketer for you. Our consultant will give you the confidence that what needs to be done is getting done. Let us train your people while you grow your business.
The Certified Marketing Manager Program is not a course. We’ve taken the very marketing system that has now been installed in thousands of small businesses and turned it into a hybrid coaching and training program designed to help any business accomplish two very important things:
The program comes with an experienced consultant armed with a proven marketing system and a personalized training program based on your business for your marketing team (even if that’s just one person).
Our consultant will teach your team how to build, run and implement a custom marketing system tuned to evolve as you grow. They can even help you find and hire the perfect internal marketing manager or coordinator.
The Certified Marketing Manager Program allows you to take charge of your marketing while building a long-term asset that grows with you—one that you own instead of rent.
In this program, our consultant will be your strategic advisor while they help you develop the marketing skills and knowledge of your team.