Company branding is one of the most powerful ways a firm can increase its influence, name recognition, and reputation without spending a lot of money. Branding can be applied to real-world objects just as quickly as it can be attached to online graphics, photos, and animations.
Has your company ever thought about how self-branded objects can increase the visibility of your business among clients, contacts, and even your employees?
Consider the following ideas as examples for producing boxes full of branded merchandise that can be used and retained by individuals you do business with, communicate to and employ. In every case, custom packaging can multiply opportunities for promotion and exposure. Think of how, in each example, the unboxing of these items generates excitement that people can share on social media!
Welcome Kits for New Employees
Every business hires new employees at some point. A Welcome Kit box is a great way to help acclimate new hires to your workplace while branding some of the tools and implements they’ll be using daily. Custom kits that can be branded with your company’s identity could include apparel like polo shirts, hoodies and t-shirts, coffee mugs, stationery supplies (pencils, notepads, etc.), and stickers.
Mixing Offline with Digital — Onboarding Clients
Employees aren’t the only people your company will have relationships with. Clients also deserve a welcoming treatment of sorts in the form of an Onboarding box. Such a box might contain items like tote bags with a QR code that sent your clients to a landing page, water bottles, and mousepads and could add offline items to a set of simultaneously delivered online campaigns, all of which can bear your firm’s branding.
Does your company need or desire to say “Thank You” regularly to clients, contacts, or employees? A Thank-You Kit in the form of a box containing items like sweatshirts, hats, scarves, or socks could be just the ticket to stay at the top of recipients’ minds as they’re working with or for you.
Direct Mail Campaigns
Does your business already execute direct mail campaigns? Whether it does now or will in the future, a Direct Mailbox you send out could contain items like magnets, drink coasters, or posters branded with your company’s logo — becoming a surprise in people’s inboxes that’s appreciated a lot more than a simple piece of paper mail.
Any organization that engages in sales needs to prospect for clients and leads. A Sales Prospecting box containing brochures, pens, post-it pads, keychains, and lapel pins with your company’s identity makes a great introduction. Many of these items will stick around as they get used, increasing your firm’s visibility and name recognition.
Re-Engaging with Old Clients and Prospects
While much of your company’s business may come from new clients, a certain percentage more than likely is represented by old clients and prospects. What better way to refresh your company’s image in these people’s minds than by giving them a box filled with items like hoodies, golf shirts, and lapel pins with your latest company branding? It’s a way of reconnecting while re-establishing yourself and your firm.
During the COVID-19 pandemic, virtual events became the norm as lockdowns prevented people from gathering publicly and privately. But virtual events haven’t disappeared; companies have become accustomed to holding them, whether meetings, large conferences, or trade shows. A real-world swag box that includes branded items like a printed program, custom notebooks, pens, and t-shirts can be the perfect accompaniment to an online event, giving your brand the best of both types of exposures.
And no matter what type of events your company schedules in the future — real or virtual — a branded box filled with items such as branded power bank, hardcover journals, and carrying bags is excellent for post-event engagement, keeping your company and your brand front-of-mind going into the future. You can include the event’s name on the branding of the products, so it gets tied to their memories of attending. There are many possibilities here!