Company branding is one of the most powerful ways a firm can increase its influence, name recognition, and reputation without spending a lot of money. Branding can be applied to real-world objects just as quickly as it can be attached to online graphics, photos, and animations. Has your company ever thought about how self-branded objects…
1. THE DETAILS There’s so much to think about when ordering a promotional product. The product itself, the imprint, your artwork, what quality to order, pricing, distribution, deadlines and more. Your promotional agency will sweat the small stuff, so you don’t have to. 2. EXPERTISE You go to a doctor when you are sick and…
When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check. Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. As a business owner, your list of roles and responsibilities…
In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. You need a plan. Having a marketing plan is imperative for the success of your business. Here’s how to develop and implement a marketing plan of your own. 1. Create a strategy before tactics Small…