Marketing materials and printed products are a direct representation of your brand. Your materials should look good and build confidence with your audience. Mistakes in the printing process waste your time with a lot of back-and-forths or leave you with embarrassing products. To avoid these frustrations, choose a printing company that values your jobs and…
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1. THE DETAILS There’s so much to think about when ordering a promotional product. The product itself, the imprint, your artwork, what quality to order, pricing, distribution, deadlines and more. Your promotional agency will sweat the small stuff, so you don’t have to. 2. EXPERTISE You go to a doctor when you are sick and…
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When you first start your business, you’re wearing every hat—you’re overseeing every single aspect of the company: Accounting, check. Sales outreach, add it to your to-do list. Administrative work, it’s not going to do itself. And let’s not forget, you’re the full-time Marketing director, too. As a business owner, your list of roles and responsibilities…
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In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. You need a plan. Having a marketing plan is imperative for the success of your business. Here’s how to develop and implement a marketing plan of your own. 1. Create a strategy before tactics Small…
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Choosing colors to represent your organization is a tall order. You want to choose colors that you love, that your clients are drawn to, that speak to who you are as a company, that evoke the right emotional response. Whether we realize it or not, colors tell a story, which is why it’s important to…
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When you need graphic design, you need it to fulfill certain requirements: You need it to look great and be unique and eye catching. You need a timely turnaround. You need it to stay within the confines of your budget. When you’re searching for a graphic designer or considering hiring an agency, it might be…
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When you’re looking to make a lasting impact, you need consistent messaging to get you there. Think about major brands we see every day. They each have distinctive, memorable, consistent branding: The golden arches of McDonald’s. Amazon’s subliminal smile. The Nike “swoosh.” These brands stick out to us because they define themselves by a set…
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When we start a new collaboration with any of our clients, there are a few things we ask for. These digital assets make the process of creating exceptional marketing materials run smoothly. It’s what helps us get your materials to you on time and on budget. Without these digital assets in hand, our graphic designers…
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